Search Engine Optimization (SEO) is the main tool we use to drive traffic to your website

Search engine optimization – SEO, is the process of increasing the quality and quantity of website traffic.  It is a skill of improving the content and organization of a website.  SEO improves unpaid search results. SEO excludes direct traffic/visitors and the purchase of paid advertisements to increase traffic.

Don’t let someone fool you into thinking SEO is only about keywords.  It is so much more, search engines have complex algorithms in place. The search engines go through billions of webpages in order to rank websites. In addition to words on a website, the relevance of the information on a website is part of the mix. How does the usability of you website stack up?  Is it well organized? They try to determine if your expertise is truly what you say it is in regards to the topic of the website. It is not a simple task getting your website ranking to go up. As we develop a website we look at all of these complexities in order to deliver a website with the best search engine optimization possible.

All of the websites we develop have tools in place to insure your content is rated as having good readability along with the proper content and expertise for SEO, Search Engine Optimization, to get your website ranked higher. We proudly use Yoast™ software to help us insure high quality Search Engine Optimization.

Lastly keep in mind that if you use social media sites for your organization they will also impact your SEO.  Many people now use social media to look up a business they may have heard about.  Read more on this topic on our website Social Media page.

Contact LDH Web Services with any questions you may have about SEO.